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2. Online Success
Story
========================
Getting the Basics
Right
While most teenagers
are satisfied working at restaurants or
supermarket counters for small sums of money, college
student Jermaine Griggs is busy raking in the mega dollars.
20-year-old Jermaine
earned - hold your breath - a whopping
$200,000 from his HearandPlay.com web site last year. Now if
that has you all perked up, read on.
Jermaine had a 'hardly
remarkable' childhood. He was born
in a rough neighborhood and was raised by his mother with
great difficulty in a church. He would help out his
grandmother during his spare time and it was there that he
got to dabble on the Internet.
At age 15, he built
his own virtual shopping mall by
becoming an affiliate of over 1,000 online merchants. Weeks
of painstaking work later, he found that he made money from
just ONE web site that was willing to pay him $.50 per click!
He made a few hundred dollars and soon realized that he was
headed nowhere.
Jermaine had a unique
gift though. He had taught himself to
play the piano by ear at the age of nine and had been asked
to teach several children in the community. Soon he
developed workbooks, composed of several exercises and
worksheets.
When someone suggested
that he sell these books, he
attempted to do that by making flyers and putting it up in
neighborhood stores. But it got him no response. Then it
struck him that he could sell them through a website. That
was how HearandPlay.com was born.
From then, there
has been no looking back. He sold the first
set of five music workbooks by the end 2000. Later, the
five-book series turned into a 300-page book in March 2002,
which has been a great success with revenues of over $200,000
till 2003.
Jermaine has got
many tricks up his sleeve.
He drives the bulk of traffic to his site from search
engines and pay-per- click placements. And boy, it works. He
gets 30,000 visitors a month, and roughly 15,000 of them are
new to the site. From there he pulls in about 3,000 new
subscribers to his newsletter each month.
Besides, he launched
specialized newsletters where beginners
get a free 10-Day Beginners Course that has a high conversion
rate of 60%. He keeps in touch with each of his customers
through his autoresponder that periodically checks out how
his students are faring.
The early days of
the site had a poor subscriber response.
He researched and realized that popups were making a
difference, as they could not be missed! His subscribers have
jumped to 100 a day since then!
Using about 250 to
300 search terms, Jermaine's Search
Engine Optimization results in his site being consistently
rated on top. Besides he believes in linking to as many
relevant sites as possible to shore up his ranking. He tries
out Google AdWords too.
He has about 350+ affiliates who draw thousands of visitors
a month, which automatically leads to better revenues.
He also advertises
on sites with massive amounts of his
target audience. All through banners.
A firm believer in
partnerships and joint ventures, Jermaine
looks to build every relationship of his into a mutually
rewarding one.
His success is the
result of attempts to learn and create
newer ways of drawing traffic, enrolling subscribers and
keeping them happy, that ultimately resulted in profits.
Smart work pays,
isn't it, raj.
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=============================================================
>>>>>>>>>>>>>>>>The
Marketing Pack Journal <<<<<<<<<<<<<<<<<
Publisher: bpc publishing
Editor: Raj
Editorial Team: Terry Telford, Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684
Issue 4.98
March 24, 2004
=============================================================
=============================================================
IN THIS ISSUE
=============
1.
Top Sponsor: Are You Tired of Losing Sales to Online
Thieves?
2. Online Success Story: Getting the Basics Right
3. Editor's Jottings: grab your spot in the URL Rotator
4. Feature Sponsor: Secrets of killer sales pages
5. Feature Article: Appealing to the head or heart?
6. Middle Sponsor: Corey Rudl's best-selling course
7. Inspirational Quote
8. Wrap-up Sponsor: Free Computer Lessons
============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's
Jottings
=====================
raj, did you get
a chance to grab your spot in the
URL Rotator?
This product is in
pre-launch and the response has been
great so far.
Check this out before
Hani Banna starts his next promotional
campaign for his team:
http://www.incometeam.com/url_rotator.html
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Just keep me posted
on your success and, who knows, if your
story is worth telling, you might be our next Online Success
Story.
Have a Great Day:)
Raj
editor@bpcpublishing.com
PS.
Please, forward this newsletter, in tact, to all your
friends and co-workers who might be interested! Thank you.
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5. FEATURE
ARTICLE
===================
Appealing to the head or heart?
By Ganesan.
S.
During the course
of my research on communication strategies,
I have been running through many online and offline
advertising campaigns. What has struck me strongly is the
striking difference in the approaches used by both.
Advertising campaigns
in television and print focus on
writing to appeal to the heart. These appeal to the spectrum
of human emotions ranging from love, joy to jealousy.
Advertising agencies have resorted to innovative ways of
showcasing them and struck pay-dirt. The success of this
approach has translated into building many little known
products into household names.
Online communication,
on the other hand, appears to consist
of mostly fact-based communication, at best some hard sell,
and rarely any creatively written ones. I wonder why. We
have no specific reason to presume that factual communication
would work better online. Perhaps, the writers think that,
given the limited attention span of online visitors, they
would get straight to the point and not beat about the bush.
I beg to differ on
this score. How many memorable brands
have been built online? Very few. Which means that this
'factual communication theory' is not really working well.
The attention span not withstanding, I believe the basic
factors that appeal offline are the same that appeal online
as well. Perhaps, we need a higher level of creativity online.
This is a challenge, not a problem.
Also, there is limitation
to creativity online. The
difficulty in sending 'HTML' messages means that it limits
the scope to use visuals which form the backbone of offline
advertising. Creativity is often limited to pure textual
messages (except, most often, for the spam mailers that drown
us). The cost of getting professional writers is another
stumbling block, since most people who get into online
business operate out of their homes, and don't have any
budgets worth mentioning.
Ever the
optimist, I still believe that these are merely
challenges that can (and must) be overcome. I am looking
forward to seeing fresh new communication strategies appear
on the net. Creative communication that really reaches out
to touch the heart, building business success and brands.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communications.
eZynes' Services for Online business success include
Strategic Consulting for Small Online Business and eCommerce,
JVs and Virtual Business Assistance, at affordable costs.
url: http://www.virtualjeeves.com
e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE SPONSOR
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============================================================
7. Inspirational
Quote
=======================
"Many of life's
failures are people who did not realize how
close they were to success when they gave up."
Thomas Edison
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(c)
copyright 2001 - 2004 bpc publishing
------------------------------------------------------------
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Journal to anyone you wish. All we ask is that you send the
entire publication.
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