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1. TOP SPONSOR
===============
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2. Online Success Story
========================

How does Joe Vitale hypnotize his readers?

At $12,500 for a sales letter, $10,000 per hour for lectures
and $50,000 for marketing techniques, there's no doubt why
Joe 'Mr. Fire' is regarded as the world's most famous
hypnotic copywriter.

Best selling author of 'Spiritual Marketing', 'Hypnotic
Writing' and 'The Power of Outrageous Marketing', his
clients include the American Red Cross Association, PBS -
Television and the Publishers Marketing Association. He has
helped over 200 authors, publishers and writers market their
books. Besides aiding entrepreneurs to zoom their sales
several fold.

But all this didn't happen overnight.

20 years of writing, marketing and audio recording has
brought Joe into the big league.

He began life as an author but had a tough time marketing
them. Later, realizing that one needs to market one's own
books, he turned to marketing.

What did he do to turn into a successful copywriter?

Read classics. Worked hard on copy. A ruthless editor, he
always ponders on what will grab people's attention and what
might bore them, and makes every attempt to pen sizzling copy.
Sometimes chopping off whole paragraphs or re-writing copy
several times.

A firm believer in testing new things before passing
judgments, Joe is a no quitter. A remarkable trait that
seems to have brought him this far.

Adopting a down-to-earth attitude, Joe always looks up to a
mentor to guide him when he feels inadequate about something.

Sample his skills. One of his sales letters brought in 91%
response. A press release made a journalist return a call
seeking appointment within 7 minutes of its release. He
made $2,000 one night from a book he didn't even write.

While Joe is fascinated by copywriting, marketing, magic,
spirituality and books, he's crazy about robots and even
plans to set up the "The Joe Vitale Museum of Automated Life
and Other Magical Curiosities."

What should people do to succeed in any business they do?
Joe suggests that you must give more than what the customer
expects, publicize your business, create advertising that
works when you sleep and write books and articles to establish
your authority on your subject. Think big, take risks and
give what people want to succeed in business, says he.

Talking about drawing people's attention, Joe says try
everything crazy, unusual and bizarre. Fly in a balloon
across the Atlantic, ride on an elephant or even juggle
balls on the street.

Check out his magic at http://www.mrfire.com

<a href="http://www.mrfire.com">
AOL users go here </a>

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=============================================================

>>>>>>>>>>>>>>>>The Marketing Pack Journal <<<<<<<<<<<<<<<<<

Publisher: bpc publishing
Editor: Raj
Editorial Team: Terry Telford, Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684

Issue 4.97
March 17, 2004
=============================================================
=============================================================
IN THIS ISSUE
=============
1. Top Sponsor: Free Computer Lessons
2. Online Success Story: How does Joe Vitale hypnotize
his readers?
3. Editor's Jottings: The truth about killer sales copies
4. Feature Sponsor: Get the Power of Autoresponder Unlimited!
5. Feature Article: Tales emails tell!
6. Middle Sponsor: Proven Software Package that Works
7. Inspirational Quote
8. Wrap-up Sponsor: Make your own Pop-ups in 3 minutes
============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's Jottings
=====================

The truth about killer sales copies

Hi Raj,

A brand new software I came across recently that helps
analyze any infoproduct sales page and instantly report
everything you ever wanted to know about those most successful web
sites...

The secrets of killer sales pages are all laid out bare ...for
you to follow successfully.

My friend Raam Anand calls it "Sales Page Analyzer" 2004
Edition.

Just for the subscribers of The Marketing Pack Journal
Raam is willing to save you more than $47.

A handy tool for Internet
Marketers, Ebook Sales sites, Software Sites and
other information product website owners.

Type the URL and punch enter. And lo! It analyzes more than
50 features from any infoproduct sales webpage in just minutes

Any kid can use the software and it, hold your breath, puts
together a report almost instantly.

Now, the most exciting part of the story.

Raam has just announced a special promotion where
you can save $47. Raam has offered this secret
promotion only to a select few publishers. Not for the public.

All others have to pay the regular price to get
this software.

But you can grab this "Powerful" software
at a SPECIAL DISCOUNTED PRICE. Just enter the
promotion code 6282 on the order form.

Hurry up, this promotion code is only valid for
the next few days or till Raam sells 99 copies.

http://hop.clickbank.net/?ezynes/raamanand

Have a Great Day:)

Raj
editor@bpcpublishing.com

P.S. Raam is willing to take all the risks himself
by giving you his personal, 100%, 90-days money-back
guarantee (which I think noboby will ever have to
ask because of his killer product).

P.P.S. What are you waiting for? Get started here
and remember, your special discount promotion code
is 6282

http://hop.clickbank.net/?ezynes/raamanand

PS. Please, forward this newsletter, in tact, to all your
friends and co-workers who might be interested! Thank you.

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4. FEATURE SPONSOR
===================

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5. FEATURE ARTICLE
===================

Tales emails tell!

By Ganesan. S.

The ideal online scenario appears to be when response levels
are great and orders flow in by their dozens. Unfortunately,
this does not happen all the time (in fact, most of the
times), and most of us start losing heart when mails flow in
slowly and in trickles. Yet there is a lesson to be learnt
from this, a way to convert these responses into surefire
customers.

Did you know that even receiving mails which on the surface
appear negative could actually be very positive? Usually they
are couched as (i) doubts, (ii) indifference and
(iii) objections. The not-so-savvy online marketers let these
valuable prospects actually slip out of their grasp. Don't
make that mistake - ever!

First let's take the case of doubts. Doubts are a strong
indication of interest in your products. Never ignore a
doubt - it can teach you a lot about how your product is
perceived and help you communicate better! Reply with a
convincing copy, preferably long, clarifying the doubt.
Reinforce this with actual proof - a couple of testimonials
that are relevant. You'll soon find that many 'doubters' can
actually become good customers.

Now, let's take a peek at indifferent responses. You won't
believe it but they are actually waiting to be converted! A
really indifferent person would not bother to write back,
preferring to ignore you.

When people take the trouble to write back to you saying
they have no use for your product, they actually want to do
business with you but are not sure your product addresses
their needs. Maybe they haven't got the facts about your
products right. Understand their needs and convince them why
your product is just right for them.

It's also likely they're strong opinion leaders and it would
be a good idea to keep in touch with them. Reply with
warmth - who knows, many of them could turn out to be the most
loyal advocates of your product!

Objections are the most skillfully hidden 'buy' signals. A
little bit of effort, and these could get your cash registers
jingling. For instance, if someone objects to your product
complaining about its high price, you could take one of two
approaches. The first is to handle the objection by explaining
how it could actually save the prospect money by helping cut
down on other costs normally incurred. The second innovative
approach is to give a special offer, on condition the prospect
could help you sell more, say by writing an advertorial in
his/her newsletter - immediately tempting to buy. This is
very likely to succeed since it directly addresses the objection.

Go ahead, decode your mails and make a mountain of success
stories!

 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communications.
eZynes' Services for Online business success include
Strategic Consulting for Small Online Business and eCommerce,
JVs and Virtual Business Assistance, at affordable costs.
url: http://www.virtualjeeves.com e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE SPONSOR
==================

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============================================================

7. Inspirational Quote
=======================

You can have brilliant ideas, but if you can't get them
across, your ideas won't get you anywhere.

- Lee Iacocca

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8. WRAP UP SPONSOR
===================

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(c) copyright 2001 - 2004 bpc publishing

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Please feel free to forward this copy of The Marketing Pack
Journal to anyone you wish. All we ask is that you send the
entire publication.
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Note: You are requested to check the antecedents of the
advertisers before entering into any deal. Any transaction
with the advertisers in The Marketing Pack Journal is solely
the responsibility of the reader. BPC Publishing does not,
directly or indirectly, endorse the products/ services
advertised, and will, in no way, be liable for any dispute
arising out of such action.
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