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1. TOP SPONSOR
===============
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Instant Unzip,
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Pop Up Zapper, Secret Popup Maker, HTML E-mail Link
Encrypter, Java Source Machine I & II, JavaScript
Compressor......Phew! And much more.
At just $24.95, and coming with full resell
rights, you stand
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2. Online Success
Story
========================
How did a College
Junior turn a hobby into a successful
business?
Back in 1996, a young college junior, in the
University of
Oregon, badly needed a fleece jacket. He couldn't afford
it. So he did the next best thing. Buy two yards of fleece,
look at a pattern and sew it.
His first attempt at sewing a jacket elicited
'wow'
comments from friends. And he even got a few orders.
Initially, he began doing it as a hobby even though it
was time consuming. He cut fabric on the college floor
and sewed in the campus bedroom. After graduation in
1998, he took up an assignment as coach of the Oregon
University's Rowing Team.
Egged on by a group of friends, Scott set up
a local shop
in Eugene, Oregon. And 'Beyond Fleece Clothing' was born:
www.beyondfleece.com
Its product line consisted of jackets, vests,
pants, and
pullovers in fleece and soft shell fabrics.
Every weekend, he would set off on his bike,
armed with a
backpack of garments, to the embroiders some miles away.
Now he's come a long way.
Working with support from Score and micro loans
through
the SBA, today everything is computerized. The Score
counselors helped him learn the nuances of business.
From developing niche markets to using the media to reach
out, Scott learnt many vital business lessons.
In 2001, a rave review from a staffer of Backpacker
magazine
about his fleece jacket turned his life. Orders flowed and
life was never the same again. These days Beyond Fleece
Clothing is rated one of the top 5 makers of technical
outdoor clothing. And the U.S. Small Business
Administration awarded him with a special 'young
entrepreneur' award.
For those fed up with 'off the rack' stuff and
one brand
fits all concepts, Scott Jones's fleece jackets are
fashionable indeed!
Like Dell and Toyota, Scott believes in mass
customization.
'Beyond Fleece' allows you to select colors of your choice,
besides some diverse options and makes it to your
measurements. That's the specialty. Even the Navy Seals
and Eugene Police Dept came to them for uniforms.
Although he primarily focuses on online business
(www.beyondfleece.com), he plans to set up a few stores
where people of the 'outdoor' kind can drop by and have
a feel of the products.
He's also looking at top quality niche stores
like Target,
which cater to exclusive 'outdoor activity' gear.
With no business background, Scott Jones who
made
$500,000 in 2003 is inching towards the $1 million this
year.
Well, your hobby
too could fetch you a $1 million.
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=============================================================
>>>>>>>>>>>>>>>>The
Marketing Pack Journal <<<<<<<<<<<<<<<<<
Publisher: bpc publishing
Editor: Raj
Editorial Team: Terry Telford, Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684
Issue 4.95
March 3, 2004
=============================================================
=============================================================
IN THIS ISSUE
=============
1. Top Sponsor:
Proven Software Package that Works
2. Online Success Story: How did a College Junior turn a
hobby into a successful business?
3. Editor's Jottings: Get your Wish Lists out!!!
4. Feature Sponsor: Make your own Pop-ups in 3 minutes
5. Feature Article: Powerful Strategies for Small Businesses-
II
6. Middle Sponsor: Professionally-written letters
7. Inspirational Quote
8. Wrap-up Sponsor: The ONE thing you'll never ever be
forgiven for!
============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's
Jottings
=====================
Hi ,
Over the last ten days, I had invited you to
share
your 'Wish List'.
About unfulfilled needs that may have cropped
up at
any point of time, as a webmaster, ezine publisher,
online marketer or entrepreneur. Or even as a normal
person.
We have received a good number of responses.
Plenty
of interesting wishes.
Many have given their wish lists as luxury cars,
fancy
homes, freedom from financial worries, etc. While
these are, no doubt, part of most of our 'wish lists',
the one we would like to hear more about are wishes of
things that don't exist, and if they did, they could
help us all enjoy our lives better, do our things
easier, etc.
I have many wishes, too. For example, if I had
a
Digital Diary where I could enter my daily schedules,
and at the end of the day, if I have not been able to
complete a specific task for a day, if I'm able to
just transfer it to another day easily, how powerful
a tool it will be!
The invite is still open. Remember, participants
in
this "Wish LIst' survey get access to the complete list
of 'Everyone's Wish Lists'.
Have a Great Day:)
Raj
editor@bpcpublishing.com
PS. Please, forward
this newsletter, in tact, to all your
friends and co-workers who might be interested! Thank you.
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4. FEATURE SPONSOR
===================
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Sell one and you've got your money back. After
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>
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5. FEATURE
ARTICLE
===================
Powerful Strategies for Small Businesses - II
By Ganesan.
S.
We have
dealt with the strategy of selling high value
products to a small select/ niche group of customers in
detail in the last article. This time we will delve into the
strategy of selling low value products to a mass market.
Take a trip
around the web, just dropping into sites that
tickle your fancy. You'll find that most e-tailers have
jumped onto the bandwagon of selling low value products to
a mass market. Do you think you stand a chance?
We think you do. Of course, only if you create
your own
unique action plan and work towards achieving it.
I believe your basic starting point should NOT
be your
website, but a good Newsletter. A newsletter has the
advantage in that it gives you the opportunity to draw the
'opt-in' subscribers to your site (or whatever is your sales
front-end tool) again and again, week after week. In
comparison, any direct traffic you draw to your site is a
one-time affair. And typically, a sale takes much longer
than a single visit.
If you have a website, make it as attractive
as possible
and easy to navigate. Make a checklist of all the features
your prospective customers would look for in your site and
make sure they are available. Next, have a good domain
name, and hire a good web host.
The next step is to promote the site by driving
traffic
through various initiatives. Start by identifying multiple
keywords, customizing for each keyword and place these in
paid and free search engines.
Run an e-advertising
campaign, identify paid and free
e-zines to advertise in, write the copy, correspond and
insert the ads regularly. Once you've got a list of
prospects, try to convert them by running an ezine, set up
autoresponders, create messages for them, reply to
prospects' mails, create and offer tutorials, make special
offers, write powerful headlines, and descriptions and may
be, also make FFA links if you have the time.
If you are overwhelmed by all these, let me
give you a
tip. Just identify 1, 2 or 3 of these as the most potential
media to focus on, and just concentrate on them; ignore the
rest. If you have made the right choice of these media for
promotions, you would not have lost out much.
Initially, you'll have to put in a great deal
of effort
until the whole system gathers momentum. The revenues will
start flowing in only in small trickles and can be quite
frustrating for first-timers. However, you need to hang on
for a while and then, slowly but surely, success will
follow, if your proposition is sound.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communications.
eZynes' Services for Online business success include
Strategic Consulting for Small Online Business and eCommerce,
JVs and Virtual Business Assistance, at affordable costs.
url: http://www.virtualjeeves.com
e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE SPONSOR
==================
*Attention Small Business Owners - Wouldn’t
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once and use again and again to bring your company
communications to the next level.
You'll never be at a loss for words again!
http://www.theformsite.net
http://www.TheFormSite.net
============================================================
7. Inspirational
Quote
=======================
The whole secret of freedom from anxiety over not having
enough time lies not in working more hours, but in the
proper planning of the hours.
-Frank Bettger
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8. WRAP UP SPONSOR
===================
The ONE thing you'll never ever be forgiven
for!
The crime of having forgotten!
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Need a Personal Reminder Assistant of your own!
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At $19.99 you'll agree it's a steal!
http://www.inboxreminders.com/userregistration.php?user=paid
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(c)
copyright 2004 bpc publishing
------------------------------------------------------------
Please feel free to forward this copy of The Marketing Pack
Journal to anyone you wish. All we ask is that you send the
entire publication.
------------------------------------------------------------
Note: You are requested to check the antecedents of the
advertisers before entering into any deal. Any transaction
with the advertisers in The Marketing Pack Journal is solely
the responsibility of the reader. BPC Publishing does not,
directly or indirectly, endorse the products/ services
advertised, and will, in no way, be liable for any dispute
arising out of such action.
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