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1. TOP SPONSOR
===============
Investors: Get My $685 Investor's Bonus Package FREE!
I have placed a value of $240 for just ONE of
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I'm offering to those that read and respond to the letter here:
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2. Online Success
Story
========================
When Barbara Ling Talks, People Listen.
The internet is full of Ripley's 'Believe it
or Not'
stories. Tales of folk stumbling onto business opportunities
by sheer accident.
Barbara Ling of New Jersey is certainly one
of them.
A graduate of Rutgers University, she always
loved training
and teaching, Barbara worked as an internet consultant at
AT&T, Lucent and IBM.
By 1997, she had been on the Internet for 9
years. This
systems engineer also floated newsgroups such as
comp.text.interleaf, rec.pets.birds and att.xksh.
Yet, she had never dreamt how the net would change
the world.
And the way businesses work.
One day her husband's friend, a recruiter, approached
her to
locate some NT candidates on the Internet. Quite adept with
user groups and having an excellent network with computer
firms, she did it in a jiffy.
This set her thinking. Is there a need in the
market for
Internet Recruiters?
Yes. She felt so. And Lingstar, her new company,
was born.
Soon she became a busy trainer, recruiter and consultant.
In the process, Barbara realized that while there were
plenty of recruitment seminars, there wasn't a single book
that taught the pro's tricks. Seizing the opportunity, she
set upon writing a book on Internet recruiting.
After 14 publishers rejected her manuscript,
she decided to
be her own publisher. And http://www.barbaraling.com
was
born.
"The Internet Recruiting Edge", a
250-page book with
software to include was priced at $149 and became a runaway
bestseller.
In the first year she sold 1000 copies. And
made $149,000 in
the process.
The book talked about recruit effectively at
professional
organizations, webrings, lists, forums, discussion groups,
trade association info, uncovering industry-specific job
sites, getting free resumes and writing powerful copy to
grab the attention of job seekers.
Thereafter, she created programs on e-recruiting
for
recruiters and HR people. And went on to conduct workshops
across U.S.
Consulting for realtors offered another opportunity.
Her
book 'The Real Estate Pro's Internet Edge' made an impact on
the industry. Amazing, since she wasn't a realtor.
This unbelievable streak of seizing opportunities
got her
into the spotlight. Wall Street Journal, Computer World, Inc
Magazine and Ms. Magazine featured her. And Microsoft wrote
about her small business success story.
Technology is critical to any entrepreneur's
success and
Barbara made many realize this.
Not for nothing was Barbara a columnist with
many
publications including Boston Herald.
Today, this Internet veteran has a range of
books on
Internet recruiting. Her technical knowledge and Internet
expertise has helped her put together a host of affiliate
programs of well known online gurus like Armand Morin,
Marlon Sanders and Cory Rudl.
She also runs 'Dream Visions Design Studio'
that creates
professional websites. And even does photo restoration and
event photography.
And for those interested in making money out
of auctions,
she's got ebooks and plenty of free resources.
An inspiring story, don't you agree?
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=============================================================
>>>>>>>>>>>>>>>>The
Marketing Pack Journal <<<<<<<<<<<<<<<<<
Publisher: bpc publishing
Editor: Raj
Editorial Team: Terry Telford, Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684
Issue 4.94
February 25, 2004
=============================================================
=============================================================
IN THIS ISSUE
=============
1. Top Sponsor:
Get My $685 Investor's Bonus Package F.REE!
2. Online Success Story: When Barbara Ling Talks, People Listen.
3. Editor's Jottings: Get your Wish Lists out!!!
4. Feature Sponsor: Make your own Pop-ups in 3 minutes
5. Feature Article: Powerful Strategies for Small Businesses!
6. Middle Sponsor: The Home Business Newsletter
7. Inspirational Quote
8. Wrap-up Sponsor: The ONE thing you'll never ever be
forgiven for!
============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's
Jottings
=====================
Hi ,
Last week, I had invited you to share your 'Wish
List'.
About unfulfilled needs that may have cropped
up at
any point of time, as a webmaster, ezine publisher,
online marketer or entrepreneur. Or even as a normal
person.
The invite is still open. Remember, participants
in
this "Wish LIst' survey get access to the complete list
of 'Everyone's Wish Lists'.
Also do write in to tell us your opinion of
the
'Online Success Stories' we've been writing about.
Besides, the Feature Articles by Ganesan S.
And hey, we're coming up with something interesting
next week. Watch out!!
Have a Great Day:)
Raj
editor@bpcpublishing.com
PS. Please, forward
this newsletter, in tact, to all your
friends and co-workers who might be interested! Thank you.
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5. FEATURE
ARTICLE
===================
Powerful Strategies for Small Businesses!
By Ganesan. S.
Discover the two powerful business strategies
followed by
the experts to download their dream dollars!! Strategies
that have created overnight millionaires - there's no reason
why you shouldn't get your share of the pie too.
The first strategy is to sell high value products
to a small
select/niche group of customers and the second is to sell
low value products to a mass market.
Let's tackle the first strategy head on in this
issue.
Conventionally, high value products are bought
offline.
One way you can get your prospect to choose to buy from you
online, especially if you are not known to the prospect
already, is through a speculative pitch. Speculative pitch
involves a detailed analysis of the market and the prospect's
products, and coming with a 'breakthrough' idea/ solution.
You can use it if you really have a great solution that the
prospect may not have thought of, or if you have some kind
of an alignment of thoughts with the prospect that his current
'product/ service provider' doesn't have. This is an excellent
tool, though rarely used.
For example, let's say an ad agency wants to
grab an account
from an existing competitor. If the new agency gets some
kind of market information that the client is unhappy with
the current agency, and preferably also why, the new agency
could do some 'dip stick' market research and offer a new
line of thinking that the client may like, or that the client
already believes in.
High value purchases are also 'high involvement'
as opposed
to impulse purchases. The customer pores over advertising
material, checks testimonials and looks for word-of-mouth
references, and finally, makes price comparisons, too. Price
cannot be the only reason why people would buy from you,
esp., online.
Whew!! Now, how do you get to these people?
The best option
is networking: pull out all those contacts you've built over
the years and put them to work. If this is not enough, reach
out to fresh prospects.
For instance if your products are expensive
like an ERP
software, low end or high end, look out for fresh prospects
and understand their mindset. The factors to be considered
are their needs and aspirations, their business, their
competitors, pricing, packaging, the product's USP, the
media they frequent and so on.
Based on the above information, target them
with an
exclusive offer. This may be ideally custom-written for them
and must contain the benefits of how your product can help
them, in this case save time, money, ease of use and an edge
over competitors by reducing customer request processing time.
And make the first few contacts offline, if possible, than
through email. With this kind of customization, conversion
ratios are high. The prospect is worth too much for you to
risk treating like mass market prospect and writing a
'standard mailer'.
Of course, if you can identify a fairly large
number of high
value prospects of the same kind, you can mass-customize a
mailer or an email campaign for them, but only if it is
through permission marketing. Don't expect results overnight
with this kind of prospects; after all, you are a high value
person, and took nine long months to come out, didn't you?
Once you have a steady stream of prospects built
like this,
they will continue to generate income streams for you and
many may give you voluntary referrals. And you'll find that
it's easier to deal with a few high value customers than
numerous small value customers because both would demand the
same kind of time and service. And project management is a
lot easier.
Go ahead; create your online success strategy!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communications.
eZynes' Services for Online business success include
Strategic Consulting for Small Online Business and eCommerce,
JVs and Virtual Business Assistance, at affordable costs.
url: http://www.virtualjeeves.com
e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE SPONSOR
==================
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============================================================
7. Inspirational
Quote
=======================
Faith is taking the first step even when you don't see the
whole staircase.
-Martin Luther King Jr
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8. WRAP UP SPONSOR
===================
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(c)
copyright 2004 bpc publishing
------------------------------------------------------------
Please feel free to forward this copy of The Marketing Pack
Journal to anyone you wish. All we ask is that you send the
entire publication.
------------------------------------------------------------
Note: You are requested to check the antecedents of the
advertisers before entering into any deal. Any transaction
with the advertisers in The Marketing Pack Journal is solely
the responsibility of the reader. BPC Publishing does not,
directly or indirectly, endorse the products/ services
advertised, and will, in no way, be liable for any dispute
arising out of such action.
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