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2. Online Success
Story
========================
Uncovering Hidden
Potential
Who do Microsoft,
IBM and General Electric turn to when
they have a problem? America's top marketing consultant.
But, who's that.
Jay Abraham, of course.
Over 12,000 success
stories speak for him in his 24-year
career. Charges of $5,000 per hour of consultancy don't
seem to deter companies from seeking his advice. Nor has
his $25,000 five-day seminars ever seen an empty chair.
His clients include
Microsoft, IBM, General Electric, New
York Times and Merrill Lynch. His practice spans over 400
industries.
So, what's special
about Jay Abraham?
Jay has the uncanny
ability to uncover the hidden potential
in any company or industry.
And how does he do
that?
Well, he looks for
the missed opportunities, untapped
goldmines and uses a multi-pronged strategy to enhance
profits.
Besides, he specializes
in applying successful concepts
from one industry across other industries. Small wonder why
Forbes rated him as one of the top five American coaches
saying Jay Abraham's specialty is "turning corporate
under-performers into marketing and sales whizzes".
Sample some of his
successful products. Confidential
Marketing Assessment Questionnaire. Here Jay asks you
probing questions about your business and three weeks after
you submit it ... hold your breath ... you get a written
consultation from Jay. It's $2,000. And worth every cent.
'Mr. "X"
Book' - twenty profit sections dealing with
crucial business aspects such as tele marketing, prospect
conversion, USP, Direct Response, Public Relations and what
have you.
Jay's well known
audio tapes include 'How To Get From Where
You Are to Where You Want To Be', 'Master Mind Marketing',
'Multiplying Results', 'Making the Money Connection
Collectors Package', 'Your Marketing Genius at Work' and
'The Marketing Wizard's Edge'.
88 million copies
of 'Chicken Soup for the Soul' being
sold so far was due to a marketing strategy Jay had given.
Another idea fetched David Hall, Inc., Magazine's
Entrepreneur of the Year, $25 million in 15 months.
Pearls from Jay include
that every business has the
capacity to multiply profits manifold, if only business
owners could think 'out of the box'. People always want
more customers, he says. But although it can increase sales,
people forget to use other inexpensive ways such as
increasing the value of transaction of existing customers.
There's a direct
relationship between risk and reward. So
invest in your own business. And work for it. Don't park
funds elsewhere and expect a fortune.
Add more value and
benefit to customers, 'cause when
customers smile, you generate more business out of them.
Jay says never sell
a customer what he asks for, instead
understand his need and suggest a solution. If a customer
has come in to your beauty parlor for a facial, ask her
if she would like to have a face-lift with the latest
hairdo. If he were looking for a PC, would he use it for,
mail/chat, games, or for professional needs?
Upgrade the value
of the sale by asking the relevant
questions and suggesting solutions for the customer.
Remember, the customer doesn't know all the solutions
you have.
Never let a customer
exclaim with frustration, "if only the
store guy told me about the other one, I wouldn't have
hesitated to pay a few extra dollars for that."
Currently, Jay Abraham
jets across continents and trains
business honchos of Fortune100 companies. And earns much
more than many other 'online gurus' put together.
You can
dig out his marketing wisdom from www.abraham.com
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=============================================================
>>>>>>>>>>>>>>>>The
Marketing Pack Journal <<<<<<<<<<<<<<<<<
Publisher: bpc publishing
Editor: Raj
Editorial Team: Terry Telford, Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684
Issue 4.93
February 18, 2004
=============================================================
=============================================================
IN THIS ISSUE
=============
1. Top Sponsor:
Make your own Pop-ups in 3 minutes
2. Online Success Story: Uncovering Hidden Potential
3. Editor's Jottings: Get your Wish Lists out!!!
4. Feature Sponsor: Get the Power of Autoresponder Unlimited!
5. Feature Article: Conquering Online Markets!
6. Middle Sponsor: Quality Software Package that Works
7. Inspirational Quote
8. Wrap-up Sponsor: The ONE thing you'll never ever be
forgiven for!
============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's Jottings
=====================
Get your Wish List out
Hi ,
Ever wondered before,
"If only I had this product ..."?
Perhaps, you needed
a noiseless generator (- incidentally,
this is in the wish list of Jack Trout as well), a cream that
could get that overnight glow to your skin, a device that
could help you understand what your pooch or mooch was saying,
or even a master affiliate software that could get your
affiliates to become your affiliates for all programs of
which you are an affiliate, in one stroke (my own wish list,
may I say?)
Or, maybe an e-book
on Generating Massive Income through
Hobbies, or a low-cost program that could manage traffic
promotion for your site. Why, even a way to make money
without investing a pie?
Just about anything
you might have needed. At any point of
time. As a webmaster, newsletter publisher or online
entrepreneur. Or as just a plain, simple, normal person.
We invite you to
share your 'Wish List'. Even if it sounds
crazy, let us know it. Every single unfulfilled need that
may have cropped up at any point of time.
Why should you share
your idea with us?
One, who knows, there
might be a guy (or gal) out there who
makes it, and lets us know, so we share it with you all. And
volia!, you would have got what you wanted!
Two, we promise everyone
that takes part in this 'Wish List'
survey gets access to the complete list of 'Everyone's Wish
Lists'. (Note: We don't propose to share this Master Wish
List in this column; after all, there must be some incentive
that those who share their Wish List get, that others
don't.)
Three, you could
turn this Wish List into a business
opportunity to create or offer products that the market may
need, of course, with additional research of your own.
Four, you get to
know of products and services that people
need. Just as a piece of information (if this is all that
you could use this list for, that is!)
In short, gain from
the collective needs of all responders.
Who knows? You may strike gold!
Have a Great Day:)
Raj
editor@bpcpublishing.com
PS. Please, forward
this newsletter, in tact, to all your
friends and co-workers who might be interested! Thank you.
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4. FEATURE SPONSOR
===================
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5. FEATURE ARTICLE
===================
Conquering online markets!
By Ganesan. S.
As you embark on online marketing, there are two scenarios
I can picture. Either your mind is a blank slate, or your
mind is reeling wondering which products to promote. Either
way, this is where you need to tread cautiously. Most online
businesses fall into the trap of trying to sell
undifferentiated products or services and failing miserably.
A case in point is
the online marketing spiel. Formulas for
success are marketed under virtually every form possible -
as e-books, articles, workshops, case studies bundled with
attractive offers, freebies and what have you. Just a few,
who manage to make their voices heard in the ruckus, succeed.
The top three in the prospect's mind survive while the others
simply fade away.
Now that you are
a late comer, what are the opportunities
available? It would be great if you could bring out an
innovative new product. But this calls for a great deal of
research, resources, sustainability, a good understanding of
brand management and a high level of risk. Are you ready for
this?
If you've skipped
the above idea, here's the next
alternative. Become an affiliate or dealer of a suite of
leading good products and services. However, the market here
could be saturated by the time you enter. To combat this, the
trick is to look for upcoming, new products or services -
those on the way to success, and grow with them. This is a
wonderfully cost-effective route to success, since you are
spared all those heavy investments, risks and branding efforts.
You just have to promote the products online while the sale
is
taken care of by your principal.
You could, in fact,
differentiate these branded products/
services by value adding to these with your own dash of
ingenuity and creativity. Bear in mind that you are competing
with thousands of affiliates. Try out small budget promos,
offers and activities that will have customers coming to your
site. Many affiliates have been known to even better their
principals in sales!
Another idea which
may really work is a combination of the
first two models. First, set up your physical presence in a
small focused geographical market, say your own state or
locality. Offer the residents services or products which are
truly unique and extend the presence online. This is a low
investment, low risk model, with high rates of success.
Now go ahead and
plunge into the markets waiting for you!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communications.
eZynes' Services for Online business success include
Strategic Consulting for Small Online Business and eCommerce,
JVs and Virtual Business Assistance, at affordable costs.
url: http://www.virtualjeeves.com
e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE SPONSOR
==================
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============================================================
7. Inspirational
Quote
=======================
The secret of business is to know something that
nobody else knows.
- Aristotle Onassis
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8. WRAP UP SPONSOR
===================
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(c)
copyright 2004 bpc publishing
------------------------------------------------------------
Please feel free to forward this copy of The Marketing Pack
Journal to anyone you wish. All we ask is that you send the
entire publication.
------------------------------------------------------------
Note: You are requested to check the antecedents of the
advertisers before entering into any deal. Any transaction
with the advertisers in The Marketing Pack Journal is solely
the responsibility of the reader. BPC Publishing does not,
directly or indirectly, endorse the products/ services
advertised, and will, in no way, be liable for any dispute
arising out of such action.
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