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===============
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2. Online Success
Story
========================
Passion for horses
turns into a business
Deb Steinberg simply
loved horses. She had her own horse as
a child, and naturally made friends with people who shared the
same interests. About six years ago when she was looking
for a gift for a horse lover friend - the natural choice
was an equine gift!
However, she was
surprised that she could not find anything
reasonably priced.
That set this horse
lover thinking - "Maybe, there are many
out there who are frustrated just like me, after fruitless
searches for a good equine gift item."
The idea of having
her own business passed through her mind
now and then. During her daily commute of 140 miles a day
to work, along with her husband, Deb began to draw up
plans to be on her own. She decided to sell horse gifts,
jewelry, equine art, toys & clothing.
Deb took some time
to study the market, competition and
opportunities before arriving at the conclusion that her
stuff had to be unique, attractive and reasonably priced.
Not just that. She
made sure that enough content was there
to keep the horse lovers surfing on her site.
Having worked out
the nitty gritties including items,
suppliers and a $30,000 loan, Deb launched www.nickers.com
in April 1998.
She stacked inventory
of over a 100 items at home and took
care of business after returning from work. Six months
later, she put in her papers to concentrate on her own
business.
Soon she began to
take part in horse shows to promote her
business. Things began to happen and in 2000, her company,
Nickers & Neighs, Inc., made $150,000 in sales.
Smart Deb put her
experience of working as service manager
in a Call Center to utmost use, taking care of customers
and answering their queries.
As business grew
and Deb found it difficult to operate out
of her home, she decided to move to her own place.
Months later she
bought a building and set up retail
store, Nickers & Neighs, in Gainesville, Texas.
And thereafter she
got herself Mysty, a handsome mare,
and Angel, to keep company, along with family.
Today, www.Nickers.com
offers more than 500 items and
is one of the largest online stores for equine gifts.
Now, Deb thanks the
day she seized the opportunity to set
up her business. A successful one at that.
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=============================================================
>>>>>>>>>>>>>>>>
The Marketing Pack Journal <<<<<<<<<<<<<<<<<
Publisher: bpc publishing
Editor: Raj
Editorial Team: Terry Telford, Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684
Issue 4.91
February 4, 2004
For advertising in
The Marketing Pack Journal that reaches
280,684+ 'opt-in' webmasters and online business/ marketing
professionals of The Marketing Pack Journal, mail to:
advertise@bpcpublishing.com
=============================================================
=============================================================
IN THIS ISSUE
=============
1. Top Sponsor:
Make your own pop-ups in 3 minutes
2. Online Success Story: Passion for horses turns into a
business
3. Editor's Jottings: Coming Soon - A Classifieds Ads section
4. Feature Sponsor: The World's Largest Online Golf Magazine
Needs Publishers Now
5. Feature Article: Showcase your expertise for profits!
6. Middle Sponsor: Out-Google your competition
7. Inspirational Quote
8. Wrap-up Sponsor: Turnkey Secrets Revealed
============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's Jottings
=====================
Hi,
I hope you've been
enjoying The Marketing Pack Journal in
the last few weeks. Frankly, I'd be glad if you could send
your honest comments on the small changes we've made since
the start of this year.
There's something
exciting brewing up at BPC Publishing.
I'll let you know of it very soon.
On demand, we are
starting a Classifieds Ads section in
our ezine for the benefit of advertisers and subscribers.
Drop a line when
you have something interesting.
Have a Great Day:)
Raj
editor@bpcpublishing.com
PS. Please, forward
this newsletter, in tact, to all your
friends and co-workers who might be interested! Thank you.
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4. FEATURE SPONSOR
===================
The World's Largest
Online Golf Magazine Needs Publishers
Now!
With 25 Golfer's Dream Magazine editions we are the world's
largest online golf magazine network specializing in golf,
golf travel, golf equipment and other general interest
golf-related content. Now in its 14th year, Golfer's Dream
Magazine also offers several unique Turnkey Business
opportunities.
Click here for more
information!
http://www.golfersdream.com/main.html
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5. FEATURE ARTICLE
===================
Showcase your expertise
for profits!
By Ganesan. S.
The key to success
on the net is expertise in your chosen
field. It also includes projecting your expertise to derive
the maximum benefit.
Some of you may be
on firm ground with your 'brick and
mortar' business, going great guns. But the virtual world
could make you uneasy - let me share a few valuable secrets.
Secrets that could
help you get rich.
Follow my three simple
rules:
1) Gather in-depth knowledge (expertise) of your domain,
starting today.
2) Keep communicating - (write, or if you are not a good
writer, use ghost writers).
3) Show interest in prospects' queries and answer all mails
(or posts).
First, become a member
of all the newsgroups in your domain
and related domains. Assimilate all available information.
Try to form your own thoughts, ideas and views. Write them
in your e-zine and reach your prospects. Actively seek
feedback on areas that interest your prospects and monitor
the factors that motivate their purchases. This will increase
your expertise soon. Within a short time you will discover
that you have, in deed, become an expert. There are many
online experts in different fields who earn six or five
figure incomes today, who started off with no more than
just an interest.
Once you've built
expertise, the trick is to market it
effectively. And the golden rule is communicate, communicate
and communicate! Through writing powerful and focused
e-mails with links to your site. This has worked far better
than driving traffic to the website. Of course, writing
powerfully and effectively could produce several times higher
results than just writing, however good the content.
Some of my clients
owning Pet Shop and Gift Shop were not
really experts in their areas; they hired experts to get
their writing going. There were other clients who were
experts in areas like Specialty Animal Farming and Hypnotism
but could not properly identify and present customer
benefits in a creative and appealing advertising style. For
this, they sought professional writing help.
The real money-spinners
are niche markets like 'High
Altitude Mountaineering', 'Secrets of Indian massage',
'Recipes for Acute Diabetics'. It's easier to gain expertise
in these areas and establish yourself as an expert. If you
have the interest and inclination in these areas, that is!
Another potential money-spinner, even if a little more
difficult to accomplish, is extending these and making them
e-zines with paid subscriptions.
Interesting ways
to pep up your expertise in a jiffy are
getting columns written by name brand guest writers,
organizing online chat shows with them and getting associated
with related events happening online.
And then, don't forget
my third rule - keep your prospects
happy, interact with them by replying to every mail and
query of theirs. And they'll keep your revenues flowing.
Now, you have enough
to really get started on. Do write in
and share your experiences. You can keep your earnings,
though!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communications.
eZynes' Services for Online business success include
Strategic Consulting for Small Online Business and eCommerce,
JVs and Virtual Business Assistance, at affordable costs.
url: http://www.virtualjeeves.com
e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE SPONSOR
==================
Out-Google your competition
using powerful Google strategies
Marketing Smarter with Google is a printed bi-weekly
newsletter that provides an ongoing source of expert
guidance. You'll find great advice on optimizing your site
for Google, picking just the right keywords, organizing
them into easily managed campaigns and groups, testing
your headlines and copy, tracking and measuring your ROI,
and knowing what to make of Google's latest innovations.
For fresh insight
on how to drive quality traffic and
out-maneuver your competition on the world's leading
search engine
visit http://www.akamarketing.com/newsletter
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============================================================
7. Inspirational
Quote
=======================
If you get up one
more time than you fall, you will make it
through.
- Chinese Proverb
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8. WRAP UP SPONSOR
===================
Turnkey Secrets Revealed
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(c) copyright 2004
bpc publishing
------------------------------------------------------------
Please feel free to forward this copy of The Marketing Pack
Journal to anyone you wish. All we ask is that you send the
entire publication.
------------------------------------------------------------
Note: You are requested to check the antecedents of the
advertisers before entering into any deal. Any transaction
with the advertisers in The Marketing Pack Journal is solely
the responsibility of the reader. BPC Publishing does not,
directly or indirectly, endorse the products/ services
advertised, and will, in no way, be liable for any dispute
arising out of such action.
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