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1. TOP SPONSOR
===============
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2. Online Success
Story
========================
Enfantrepreneur storms the Adult World
Michael Dell hit
upon the idea of selling computers at 19.
Bill Gates turned programmer at 13.
Steve Jobs showcased the Apple at 21.
But, Keith had his
initiation into the Internet at 3,
worked on the PC at 7 and started designing websites
when he was 9.
And at 11, Keith
was a celebrity closing business deals in
far away China.
Internet has opened
the floodgates to young entrepreneurs to
strike it rich. Many have burnt their fingers, and some
their family savings, but not this enfantrepreneur who is
making waves in an Adult World.
President and CEO
of Cyberteks Design, 15-year-old Keith is
an award-winning web designer. Headquartered in London,
Ontario, Canada, Cyberteks Design is a globally recognized
'interactive design studio, e-commerce, on-line marketing
and web hosting company.' It has offices in London, Ontario,
New York and China besides sales offices overseas.
Bagging his first
commercial order, in 2000, of Kewl
Threads, in the clothing line, Keith's Cyberteks went on to
touch $130,000 revenues the same year. The company is also
an authorized reseller for Acer, InfoSpace.com Canada
Incorporated, Trillium Computers, among others.
Initially, Cyberteks
corporate office was the basement of
Keith's home. And his dad, Deepal Peiris put in his papers
at a London tech firm to join Keith's Cyberteks as the vice
president and key strategist.
In February 2001,
Keith received an invitation from the
Canadian Prime Minister Chrétien's office, to join a
delegation of businessmen to China. He spoke at conferences
at Beijing and Shangai. He did bag a few contracts. And,
yes, plenty of accolades from Corporate America.
On a typical day,
Keith attends school, rushes home by
evening, sits with the newspaper for an hour and works on
Cyberteks's jobs for three hours, and finishes his homework.
In between, being an avid fan, he finds time to play hockey.
At 12, when a reporter
from The Sports Network asked him if
he wanted to be the Bill Gates of web design, Keith,
without a flinch, replied that every businessman's aim is
to monopolize the industry he is in.
While he insists
he's like every other kid, he finds
business more interesting than school.
Small wonder why
Keith wants to attend Harvard University.
Watch out guys, an
Internet prodigy is coming.
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=============================================================
>>>>>>>>>>>>>>>>
The Marketing Pack Journal <<<<<<<<<<<<<<<<<
Publisher: bpc publishing
Editor: Raj
Editorial Team: Terry Telford, Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684
Issue 4.88
January 14, 2004
=============================================================
=============================================================
IN THIS ISSUE
=============
1. Top Sponsor:
Hottest in-demand software on the web!
2. Online Success Story: Enfantrepreneur storms the Adult
World
3. Editor's Jottings: BPC Survey responders get personalized
suggestions.
4. Feature Sponsor: Turnkey Secrets Revealed
5. Feature Article: Powerful Communication for Great Profits!
6. Middle Sponsor: The Power of Autoresponder Unlimited!
7. Inspirational Quote
8. Wrap-up Sponsor: Quality Software Package that Works
============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's Jottings
=====================
Hi,
I must admit it's
been an exciting week for all of us
at BPC Publishing.
For one, we've launched
The Marketing Pack Journal with a
punch. And got in touch with you all, after a brief break.
Also, we have begun
giving personalized response to
each of the BPC Publishing survey respondents, to help
them do business better than before. Quite a few of the
respondents to the survey have already started receiving
our help. And they have started off in their quest for
online success.
This is an absolutely
FREE service that we do right now,
for a limited time, for our valued 'opt-in' subscribers.
Those who were on
holiday and couldn't participate -
don't worry, you will have another opportunity, this week.
And this offer is timebound.
I'm sure you're enjoying
the new 'Online Success Story'
column as also the Feature Article.
Do mail me what you
think. That will help us serve you
better.
Talk to you again
soon.
Have a Wonderful
Day:)
Raj
editor@bpcpublishing.com
PS. Please, forward
this newsletter, in tact, to all your
friends and co-workers who might be interested! Thank you.
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4. FEATURE SPONSOR
===================
Turnkey Secrets Revealed
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turnkey websites succeed?
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website businesses you can operate,
including FREE ones. Access simple softwares and enjoy
resell rights.
Get turnkey website
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At just $14.95, and
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you've landed a real bargain.
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5. FEATURE ARTICLE
===================
Powerful Communication
for Great Profits!
By Ganesan.
Lara looked out at
the cluster of dismal apartments for the
hundredth time. She wondered whether there was some means
she could make more money - with two small kids, going out
to work was out of question. Besides, she had no degree, no
talent to speak off - except that her hobby was Ikebana-the
beautiful Japanese art of arranging flowers.
Just then the doorbell
rang, it was Hazel, her smart
neighbor who seemed to read her thoughts, " You're do good
at Ikebana. Why don't you create a website offering ikebana
courses and accessories. Since it's quite a rare art, I'm
sure there'll be many interested housewives who'll attend."
She followed Hazel's suggestions and worked hard. Soon,
enough, she made enough to employ babysitters and start her
own Ikebana teaching center.
What are the secrets
of Lara's success? She had discovered
her USP (unique selling proposition) by becoming an expert
in her chosen line of business and identified her target -
housewives. Like Lara, you could develop a hobby into a
lucrative business proposition. An USP is all about creating
a niche for yourself differentiating you from other
businesses. Don't worry if the niche is small.
Now, identify your
target, by posing yourself the following
questions:
Who is likely to
become your typical customer?
What does he/she buy, in general and on the net?
Why are these products/services important to the customer?
How strong are you in this domain? If we are not, how are
you planning to build it?
What would motivate the prospective customer to buy from
us?
What are our USPs? Is it Price? Quality? Delivery?
Convenience?
Who are your competitors?
How can you make your customers believe in your product/
web site?
Research a lot. Become
a members of all newsgroups in your
domain, and related domains. Think of what your would
motivate your prospects to read.
Create your targeted
communication strategy based on the
research to appeal to prospects. Identify your long term and
short term goals. Achieve them through a series of powerful
communication materials like e-zines, newsletters and sales
mailers. Plan newsletters for a minimum of a one year period
and decide how you will keep subscriber interest alive. They
must appeal to both long-term loyal subscribers, yet make
sense and stay relevant to new subscribers. . You could also
invite guest writers (paid or free) to contribute relevant
articles.
Make it a point to
answer queries from prospects. It builds
a relationship and helps you learn a lot too.
It would be great
if all these can bring success overnight.
But the reality is, it takes time, and the success potential
varies from industry to industry. You need to build expertise,
strategize and create credibility.
But hard work and
perseverance would pay off richly!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communiations.
eZynes' Virtual Jeeves Services for Online business include:
Content Writing, Editing and Management for ezines,
Ad Revenue Generation for clients and Virtual Assistance.
url: www.virtualjeeves.com
e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE SPONSOR
==================
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============================================================
7. Inspirational
Quote
=======================
Whether you think
you can or think you can't - you are right.
- Henry Ford
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8. WRAP UP SPONSOR
===================
Simple and 'easy
to use' components. Including Instant Unzip,
HTML Compressor, IP Blocker, Link Evaluator, Site Submitter,
Pop Up Zapper, Secret Popup Maker, HTML E-mail Link
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At just $24.95, and
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(c) copyright 2004
bpc publishing
------------------------------------------------------------
Please feel free to forward this copy of The Marketing Pack
Journal to anyone you wish. All we ask is that you send the
entire publication.
------------------------------------------------------------
Note: You are requested to check the antecedents of the
advertisers before entering into any deal. Any transaction
with the advertisers in The Marketing Pack Journal is solely
the responsibility of the reader. BPC Publishing does not,
directly or indirectly, endorse the products/ services
advertised, and will, in no way, be liable for any dispute
arising out of such action.
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