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2. Online Success
Story
========================
Striking a pot of
Gold Online
Corey Rudl needs
no introduction to online entrepreneurs.
His insight into the Internet draws over 1.8 million
visitors to his sites, and rakes in about $6 million each
year.
Wow! If that's not
success. What else is?
But, to tell you
the secret, his online success began by
fluke. In the fall of 1994, he looked to the Internet to
enhance revenues. Before this, Corey Rudl rolled out a book
'Car Secrets Revealed,' spent $20,000 publishing and
promoting this book.
And, ....hold it.
It flopped.
A friend suggested
he put up an Automotive Site and promote
his book there. He did just that. Then suddenly things
began to happen and it turned out to be the fastest selling
car book online, generating $140,000 net profits in the
first nine months. And, he had an affiliate program even
before Amazon ever thought of it.
How did he do it?
His secrets - spending long hours on the
Net and using every idea, tip and trick in the book and
outside of it.
He reveals he attended
seminars paying up to $7,000
listening to Jay Abraham, Gary Halbert, Mike Enlow and
Ted Nicholas. Now, he earns over $2,600,000 in sales each
year, with just five employees on his payrolls. And
charges a few hundred dollars per hour of consultation.
Besides, he has a large clientele including Fortune
500 companies.
He believes in generating
multiple income streams,
automating them and then moving on to the next opportunity.
A 100% online entrepreneur,
he recommends online-savvy
people to put up an effective website and drive traffic.
Don't sit there waiting for things to happen. Also, he
suggests that one shouldn't put all the eggs in one
basket, rather one should spread the risks.
It would be hard
to believe that his company began as a
one-man-show and that he learnt everything about HTML, FTP,
banner ads and traffic generating. When CarSecrets.com
became a hit, people began enquiring how a simple site
turned a success. Almost immediately, he churned out
'The Insider Secrets to Marketing Your Business on the
Internet.' - a runaway bestseller.
How does one succeed
online?
Rudl opines that the Internet is the best medium to locate
a niche, a group that has a common interest. Next, find a
common problem, then find a solution and sell it. Build a
community, he says. Use email, newsgroups, ezines and
every other available tool. But, build the community.
That's the way to make it online.
How old is Corey
Rudl, by the way?
26.
And his age when
he became a mega online success?
All of just, hold your breath, 17.
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=============================================================
>>>>>>>>>>>>>>>>
The Marketing Pack Journal <<<<<<<<<<<<<<<<<
Publisher: bpc publishing
Editor: Raj
Editorial Team: Terry Telford, Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684
Issue 4.87
January 7, 2004
=============================================================
=============================================================
IN THIS ISSUE
=============
1. Top Sponsor:
Email Service: Guaranteed No Porn in Your
Email
2. Online Success Story: Striking a pot of Gold Online
3. Editor's Jottings: BPC Survey receives warm response
4. Feature Sponsor: Quality Software Package that Works
5. Feature Article: Online Success - is it for real?
6. Middle Sponsor: Turnkey Secrets Revealed
7. Inspirational Quote
8. Wrap-up Sponsor: Get your customers with Great Newsletters
============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's Jottings
=====================
Hi,
First, let me wish
you, and your family, a Very Happy
and Prosperous New Year.
I'm sure you read
Terry's earlier mails. BPC Publishing
recently ran a survey to get to know each of you better,
so as to help you succeed online.
The response to the
survey was heartwarming, to say the
least.
Those who were on
holiday and couldn't participate, don't
worry, you will soon have another opportunity.
And, those who responded,
and have already downloaded
FREE products worth $44, something exciting is cooking
for you.
From now on, The
Marketing Pack Journal will come on
Wednesdays. And the Solo 'Sponsored Business Opportunity'
Ads on Mondays and Fridays.
Talk to you again
soon.
Have a Wonderful
Day:)
Raj
PS. Please, forward this newsletter, in tact, to all your
friends and co-workers who might be interested! Thank you.
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4. FEATURE SPONSOR
===================
Quality Software
Package that Works
Simple and 'easy
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HTML Compressor, IP Blocker, Link Evaluator, Site Submitter,
Pop Up Zapper, Secret Popup Maker, HTML E-mail Link
Encrypter, Java Source Machine I & II, JavaScript
Compressor......Phew! And much more.
At just $24.95, and
coming with full resell rights, you stand
to profit a lot.
http://www.ezynes.com/fastselling/index.htm
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5. FEATURE ARTICLE
===================
Online Success -
is it for real?
By Ganesan.
I watched my friend
dunk his French fries generously in
ketchup as he looked up at me. "Still haven't changed.
Have
you? Still believe that there is a pot of gold at the end of
the Internet rainbow. Isn't it?" asked my friend Joe. "Yes.
It's as real as these French fries," I replied, and not
without reason.
Before you dismiss
him as one of those die-hard cynics
averse to risks, let me tell you something. The more
adventurous of the two, this risk taker plunged into new
ventures like fish to water, and usually succeeded.
However, with online
ventures, he seemed to have bitten off
more than he could chew. He had invested heavily and watched
his savings vanish a year ago. Disheartened, he swore off
online business. "I worked hard, ploughed in my savings
and
followed most of what the gurus said to a 'T.' But the magic
never happened."
I recently met him
again at a stock market seminar and
wondered whether he had changed. Ah! No, he was as skeptical
as before. "The stock markets look promising and business
is picking up, but I don't see chances of the revival of
online ventures," he replied.
I beg to differ.
I have a more optimistic outlook, and with
sound reason. One dotcom bust doesn't spell the end of the
road for online businesses. The Internet is for real and an
entity that is growing phenomenally, in Jurassic proportions.
One business model
might have failed - but that's no reason
to lose heart. Try again, take a reality check - and
analyze why it happened. Maybe, even check with a few
prospects why they did not buy from you or use your
services.
Are your competitors
doing well? Or are there at least a few
who are doing well? What have they got that you haven't?
You'll be surprised at what an eye-opener this can be. Now,
your business model will gain a new perspective, eventually
pushing you towards success.
Don't worry about
economic slowdowns - history shows us that
these are just cycles and are ALWAYS followed by revivals.
The current online
phase we are going through is 'a learning
curve' - the process of making mistakes and learning from
them. The next move is to work based on this learning, and
those who manage to do this quickly enough will be the
'early adaptors' who will succeed in the new age. They will
also have the 'first mover' advantage.
The secret to making
a success of online ventures is to go
'slow and steady' like the tortoise, despite living in a
hare-paced world. The results are what count, you see. The
prospects are bright, just that it could be a little long
term. So keep your chin up friend, you've seen the worst of
it; things can only improve, from here on.
Now, to directly
take on the problems haunting online
ventures - the high costs of running an organization, the
infrastructure, manpower and other resources.
We have many ideas
in our kitty to help improve your
business. But all good things come to those who wait - so
you'll have to wait for the next article in this column!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communiations.
eZynes' Virtual Jeeves Services for Online business include:
Content Writing, Editing and Management for ezines,
Ad Revenue Generation for clients and Virtual Assistance.
url: www.virtualjeeves.com
e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE SPONSOR
==================
Turnkey Secrets Revealed
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============================================================
7. Inspirational
Quote
=======================
If you always do
what you've always done,
You'll always be what you've always been.
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8. WRAP UP SPONSOR
===================
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Without a newsletter, you're just another little fish in
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(c) copyright
2004 bpc publishing
------------------------------------------------------------
Please feel free to forward this copy of The Marketing Pack
Journal to anyone you wish. All we ask is that you send the
entire publication.
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arising out of such action.
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