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1. TOP SPONSOR
===============

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2. Online Success Story
========================

The Tiger Woods Of Internet Marketing

The online world was shocked when Mark Joyner, 37, of Los
Angeles said last year that he planned to quit the internet
scene since he wasn't 'enjoying it anymore'.

Why wouldn't they? After all, he's the 'Godfather of the
internet' Promoter of 100 web businesses. One of his sites
'StartBlaze' shot into the 'top 50' visited sites in just
two months since launch.

He pioneered e-book marketing, viral marketing and online
ad tracking, besides other amazing technologies.

He sold his site SearchHound for $4,000,000.

One of his e-books was downloaded over 1,000,000 times.

Phew! One could go on and on.

An early bird in the Online world, Mark learnt a lot at a
very young age when an uncle of his had an arpanet teletype.

Mark says he later learnt a lot from Jay Conrad Levinson,
one of the world's respected marketing gurus with 27 books
in 37 languages.

A former US military officer, Mark is well versed in martial
arts and is a master of several Asian languages. His passion
all along had been mind control psychology and Asian
military tactics.

In 1993, when the internet shot into fame, he thought this
was an opportunity to test whatever he had learnt so far.

Putting up a website, he made profits in three months. From
then on there was no stopping him. And he went on to make
millions many times over.

Let's pick up a few tricks from the master himself.

How to build a large subscriber list?

1. Give the subscriber a reason to subscribe to your
newsletter. In short, give value worth his time.

2. Just running a newsletter doesn't help. You must sell it
to the list. People never believe if you tell them it's
great. Get a testimonial from someone who matters and make
use of it.

3. Subscribers must be given an incentive to give their
consent. Give them something valuable and exclusive. A
free download or access to resources. It'll pull them in
droves.

What's in your email?

Much to the honest marketer's dismay, many mail clients
filter junk mails with arcane rules. Here's Mark's tips.

1. Do not use FREE in caps anywhere in the mail.

2. From adresses with sales@domain.com are likely to be
filtered out.

3. "extra Income" is again to be avoided like plague.

4. Always research and find out. Sent mails to yourself on
Outlook and check if the mail is coming through. Outlook is
tough on Spam and junk, says Mark.

5. Learn lessons from the junk you receive and attachments
that are erased before you have had the opportunity to read
them.

What's Guerilla Marketing?

It's taking an established brand or an industry by storm
with an unexpected tactic. That's how most big businesses
have made it from humble beginnings. This "guerrilla
marketing" was first made public by Jay Conrad Levinson, a
respected marketer. And a man admired by Mark Joyner
himself.

Think. Find your own strategy that's novel enough to take
people by surprise. Look at the history of wars and you'll
find repeated examples of guerilla warfare tactics by small
armies inflicting stinging blows on bigger and mightier
armies.

Think big. Think different. And dare to do it.

Testing is important, say Mark.

Marketing is a Science really. Every aspect has to be
studied well to derive the right conclusions.

Always test things. Ideas. Ads. Products. Technology.
Everything.

Study the finer details that affect every thing you do. Do
not form opinions based on just a single result. Try it many
times, each time varying some aspect to determine the cause
of success or failure.

These are small tactics that Mark Joyner tried and used
successfully. If he can, so can we.

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=============================================================

>>>>>>>>>>>>>>>>The Marketing Pack Journal <<<<<<<<<<<<<<<<<

Publisher: bpc publishing
Editor: Raj
Editorial Team: Terry Telford, Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684

Issue 4.101
April 14, 2004
=============================================================
IN THIS ISSUE
=============
1. Top Sponsor: The Easiest way to Learn Computers!
2. Online Success Story: The Tiger Woods Of Internet
   Marketing
3. Editor's Jottings: Net's first Soap Opera
4. Feature Sponsor: Get a daily cartoon for your webpage!
5. Feature Article: Strategies and tactics for Online
   Business Success
6. Middle Sponsor: 100+ How-To eBooks, Reports, And
   Manuals You Can Reprint & Sell.
7. Inspirational Quote
8. Wrap-up Sponsor: Make your own Pop-ups in 3 minutes

============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's Jottings
=====================

Hi Raj,

You're not going to believe this!
 
This is a must join. It is one of the most innovative
marketing sites around and it's free.
 
* Joe? Yes, Mable Are We Rich Yet? *
 
It' zany, whacky and slightly irreverent as it takes a look
at marketing on the net today.

You can join as an affiliate and earn some great dough
selling Joe and Mable branded products which are, to say the
least, unique Turn those endless hours on the net into
raucous laughter.
 
WARNING: Do not drink coffee and listen at the same time.
 
http://www.joeandmable.com

Have a Great Day:)

Raj
editor@bpcpublishing.com

PS. Please, forward this newsletter, in tact, to all your
friends and co-workers who might be interested! Thank you.

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4. FEATURE SPONSOR
===================

Get a daily cartoon for your webpage!

Cartoonist Dan Rosandich makes
the daily cartoon panel available off his homepage to any
webmasters who may be interested. Check the current cartoon
appearing on his page for style and humor content.

All cartoons scheduled are guaranteed to be 100%
family-friendly & contain no vulgarity. The image source
code provided by Dan can be pasted into the HTML of the
page you choose & the rotation automatically changes each
midnight via PHP script.

Dan's cartoons currently appear in the Chicken Soup For
The Soul books and his work has also appeared in Reader's
Digest, Saturday Evening Post, Barron's magazine and many
other trade journals over the last 26 years.

For additional detailed info: dan@danscartoons.com
Check out the website at: http://www.danscartoons.com
or type DANSCARTOONS.COM

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5. FEATURE ARTICLE
===================

Strategies and tactics for Online Business Success

Ganesan. S.

A few years ago when the dotcom boomed, it was a fad to
dabble in 'Online Business'. Everyone and his grannie
started an eCommerce venture. Soon dotcom businesses went
bust, and everyone realized dotcom wasn't their cup of tea.
Most threw in the towel and quit the online business scene
to do 'better things'.

Is there a parallel to it? Yes, whenever there is boom time
in the Stock Market, people rush in. And when the crowd
joins the 'bull bandwagon', the market booms even further.
It's so since the stock market is really a reflection of
people's sentiments, isn't it?

Then, all of a sudden, the market crashes and stock
certificates you once treasured are no better than tissue
paper.

This cycle continues. One doesn't know how many such cycles
the Stock Market has witnessed over the decades. Yet,
investors don't seem to understand the basics
('fundamentals') of the market.

Let's pause to take stock of what happens in the Stock
Market.

People who enter the market during the boom time, buy when
the stock prices are 'high'. And sell when the market is
falling, losing plenty of dollars in the process.

Small wonder why you don't find many known people on the
street striking it rich in such a scenario. The small
profits on specific stocks that the lucky ones make despite
this phenomenon are more a result of the fact that the
'Stock Market' is a 'Non Zero Sum Game' (i.e., over a long
time, there are net gains to be made due to positive growth
of business and industry).

The actual winners are those who follow the reverse tactic.
Buying when the markets are down and selling when it booms.
And they rake in a fortune, in the process.

The same holds true when it comes to buying and selling
business. Today, the same rule applies to buying or selling
internet businesses. More so, if you have created a working
site with good traffic or an ezine with a substantial
subscriber list.

Now is the time to start and grow your business. Since it
costs less these days to host, run and maintain the site.
Be it advertising, driving traffic or getting subscribers,
the costs are very low, as compared to the days of the
dotcom boom. Wouldn't you agree?

Moreover, online businesses are so much automated that they
don't need your attention 24/7. Almost all services can be
outsourced. You may not need many staff too. Nor would you
need help from Venture Capitalists.

And when the boom does arrive, which is not going to be too
long, you can make a killing.

Since, just like in the stock markets, there will be a
literal stampede of 'Charlie Come Lately's into the Online
Business market, you can name your price. How much that'll
be? Your guess is as good as mine. 5, 10 times or maybe even
many more times than that. (May be not as high as it went
during the last dotcom boom, but it will certainly be high
enough to make us a little fortune.)

So, the moral of the story is: Now is the time to grow your
own online business. And in any case, certainly, now is NOT
the correct time quit your online business, if you have
already entered and learnt a few tricks of the trade. Hang
in there. In the mean time, outsource services and grow it
as much as you possibly can.

Your wait will well be worth it! The experience of the Stock
Market over hundreds of cycles says so.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communications.
eZynes' Services for Online business success include
Strategic Consulting for Small Online Business and eCommerce,
JVs and Virtual Business Assistance, at affordable costs.
url: http://www.virtualjeeves.com e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE SPONSOR
==================

100+ How-To eBooks, Reports, And Manuals You Can Reprint
& Sell. Ready to go sales pages, just add your
information.
 
Visit our website today

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============================================================

7. Inspirational Quote
=======================

The heights by great men reached and kept were not obtained
by sudden flight. But they, while their companions slept,
were toiling upward in the night.

     - Thomas S.Monson

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8. WRAP UP SPONSOR
===================

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(c) copyright 2001 - 2004 bpc publishing

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arising out of such action.
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