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2. Online
Success Story ========================
The Tiger Woods
Of Internet Marketing
The online world
was shocked when Mark Joyner, 37, of Los Angeles said last year
that he planned to quit the internet scene since he wasn't
'enjoying it anymore'.
Why wouldn't
they? After all, he's the 'Godfather of the internet' Promoter
of 100 web businesses. One of his sites 'StartBlaze' shot into
the 'top 50' visited sites in just two months since
launch.
He pioneered
e-book marketing, viral marketing and online ad tracking,
besides other amazing technologies.
He sold his site
SearchHound for $4,000,000.
One of his
e-books was downloaded over 1,000,000 times.
Phew! One could
go on and on.
An early bird in
the Online world, Mark learnt a lot at a very young age when an
uncle of his had an arpanet teletype.
Mark says he
later learnt a lot from Jay Conrad Levinson, one of the world's
respected marketing gurus with 27 books in 37
languages.
A former US
military officer, Mark is well versed in martial arts and is a
master of several Asian languages. His passion all along had
been mind control psychology and Asian military tactics.
In 1993, when
the internet shot into fame, he thought this was an opportunity
to test whatever he had learnt so far.
Putting up a
website, he made profits in three months. From then on there was
no stopping him. And he went on to make millions many times
over.
Let's pick up a
few tricks from the master himself.
How to build a
large subscriber list?
1. Give the
subscriber a reason to subscribe to your newsletter. In short,
give value worth his time.
2. Just running
a newsletter doesn't help. You must sell it to the list. People
never believe if you tell them it's great. Get a testimonial
from someone who matters and make use of it.
3. Subscribers
must be given an incentive to give their consent. Give them
something valuable and exclusive. A free download or access to
resources. It'll pull them in droves.
What's in your
email?
Much to the
honest marketer's dismay, many mail clients filter junk mails
with arcane rules. Here's Mark's tips.
1. Do not use
FREE in caps anywhere in the mail.
2. From adresses
with sales@domain.com are
likely to be filtered out.
3. "extra
Income" is again to be avoided like plague.
4. Always
research and find out. Sent mails to yourself on Outlook and
check if the mail is coming through. Outlook is tough on Spam
and junk, says Mark.
5. Learn lessons
from the junk you receive and attachments that are erased before
you have had the opportunity to read them.
What's Guerilla
Marketing?
It's taking an
established brand or an industry by storm with an unexpected
tactic. That's how most big businesses have made it from humble
beginnings. This "guerrilla marketing" was first made public by
Jay Conrad Levinson, a respected marketer. And a man admired by
Mark Joyner himself.
Think. Find your
own strategy that's novel enough to take people by surprise.
Look at the history of wars and you'll find repeated examples of
guerilla warfare tactics by small armies inflicting stinging
blows on bigger and mightier armies.
Think big. Think
different. And dare to do it.
Testing is
important, say Mark.
Marketing is a
Science really. Every aspect has to be studied well to derive
the right conclusions.
Always test
things. Ideas. Ads. Products. Technology. Everything.
Study the finer
details that affect every thing you do. Do not form opinions
based on just a single result. Try it many times, each time
varying some aspect to determine the cause of success or
failure.
These are small
tactics that Mark Joyner tried and used successfully. If he can,
so can we.
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=============================================================
>>>>>>>>>>>>>>>>The
Marketing Pack Journal
<<<<<<<<<<<<<<<<<
Publisher: bpc
publishing Editor: Raj Editorial Team: Terry Telford,
Ganesan, Murari, and Lazarus. Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684
Issue 4.101
April 14,
2004 =============================================================
IN THIS ISSUE ============= 1. Top Sponsor: The
Easiest way to Learn Computers! 2. Online Success Story: The
Tiger Woods Of Internet Marketing 3. Editor's
Jottings: Net's first Soap Opera 4. Feature Sponsor: Get a daily
cartoon for your webpage! 5. Feature Article: Strategies and
tactics for Online Business Success 6. Middle
Sponsor: 100+ How-To eBooks, Reports, And Manuals
You Can Reprint & Sell. 7. Inspirational Quote 8. Wrap-up
Sponsor: Make your own Pop-ups in 3 minutes
============================================================
For advertising in this Newsletter, mailto: advertise@bpcpublishing.com
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3. Editor's
Jottings =====================
Hi
Raj,
You're not going
to believe this! This is a must join. It is one of the
most innovative marketing sites around and it's
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* It' zany, whacky and slightly irreverent as it takes
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You can join as
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branded products which are, to say the least, unique Turn those
endless hours on the net into raucous
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Have a Great
Day:)
Raj editor@bpcpublishing.com
PS.
Please, forward this newsletter, in tact, to all your friends
and co-workers who might be interested! Thank you.
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4. FEATURE
SPONSOR ===================
Get a daily
cartoon for your webpage!
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All cartoons
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Dan's cartoons
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5. FEATURE
ARTICLE ===================
Strategies and tactics for
Online Business Success
Ganesan.
S.
A few years ago
when the dotcom boomed, it was a fad to dabble in 'Online
Business'. Everyone and his grannie started an eCommerce
venture. Soon dotcom businesses went bust, and everyone realized
dotcom wasn't their cup of tea. Most threw in the towel and quit
the online business scene to do 'better things'.
Is there a
parallel to it? Yes, whenever there is boom time in the Stock
Market, people rush in. And when the crowd joins the 'bull
bandwagon', the market booms even further. It's so since the
stock market is really a reflection of people's sentiments,
isn't it?
Then, all of a
sudden, the market crashes and stock certificates you once
treasured are no better than tissue paper.
This cycle
continues. One doesn't know how many such cycles the Stock
Market has witnessed over the decades. Yet, investors don't seem
to understand the basics ('fundamentals') of the
market.
Let's pause to
take stock of what happens in the Stock Market.
People who enter
the market during the boom time, buy when the stock prices are
'high'. And sell when the market is falling, losing plenty of
dollars in the process.
Small wonder why
you don't find many known people on the street striking it rich
in such a scenario. The small profits on specific stocks that
the lucky ones make despite this phenomenon are more a result of
the fact that the 'Stock Market' is a 'Non Zero Sum Game' (i.e.,
over a long time, there are net gains to be made due to positive
growth of business and industry).
The actual
winners are those who follow the reverse tactic. Buying when the
markets are down and selling when it booms. And they rake in a
fortune, in the process.
The same holds
true when it comes to buying and selling business. Today, the
same rule applies to buying or selling internet businesses. More
so, if you have created a working site with good traffic or an
ezine with a substantial subscriber list.
Now is the time
to start and grow your business. Since it costs less these days
to host, run and maintain the site. Be it advertising, driving
traffic or getting subscribers, the costs are very low, as
compared to the days of the dotcom boom. Wouldn't you
agree?
Moreover, online
businesses are so much automated that they don't need your
attention 24/7. Almost all services can be outsourced. You may
not need many staff too. Nor would you need help from Venture
Capitalists.
And when the
boom does arrive, which is not going to be too long, you can
make a killing.
Since, just like
in the stock markets, there will be a literal stampede of
'Charlie Come Lately's into the Online Business market, you can
name your price. How much that'll be? Your guess is as good as
mine. 5, 10 times or maybe even many more times than that. (May
be not as high as it went during the last dotcom boom, but it
will certainly be high enough to make us a little
fortune.)
So, the moral of
the story is: Now is the time to grow your own online business.
And in any case, certainly, now is NOT the correct time quit
your online business, if you have already entered and learnt a
few tricks of the trade. Hang in there. In the mean time,
outsource services and grow it as much as you possibly can.
Your wait will
well be worth it! The experience of the Stock Market over
hundreds of cycles says so.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communications. eZynes'
Services for Online business success include Strategic
Consulting for Small Online Business and eCommerce, JVs and
Virtual Business Assistance, at affordable costs. url: http://www.virtualjeeves.com
e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE
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============================================================
7. Inspirational
Quote =======================
The heights by
great men reached and kept were not obtained by sudden flight.
But they, while their companions slept, were toiling upward in
the night.
- Thomas S.Monson
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(c) copyright 2001 - 2004 bpc publishing
------------------------------------------------------------ Please
feel free to forward this copy of The Marketing Pack Journal to
anyone you wish. All we ask is that you send the entire
publication.
------------------------------------------------------------
Note:
You are requested to check the antecedents of the advertisers
before entering into any deal. Any transaction with the
advertisers in The Marketing Pack Journal is solely the
responsibility of the reader. BPC Publishing does not, directly
or indirectly, endorse the products/ services advertised, and
will, in no way, be liable for any dispute arising out of such
action. ------------------------------------------------------------
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