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===============
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2. Online
Success Story
========================
>From
medicine to money-making on the net
Raj,
Realizing quite
early that medicine wasn't giving him
the freedom or money to
enjoy life, Ken Evoy, a
Canadian physician at McGill University
in Montreal,
turned toward another absorbing passion. Designing
Toys.
Along with his
wife, he went on to make millions from
royalty selling two dozen
inventions to corporations across
the globe.
But, we aren't
going to talk about this.
Rather, there is
a much more interesting story that I'd
like to tell you,
Raj.
The story of how
a 'web-sessed' Ken went on to build a
successful online
business.
For nearly six
years before 1996, he had developed a proven
investment
strategy. He turned a $5,000 investment into a
$150,000 during
these years.
When he got
totally kicked up about the Internet, he put
together all his
strategies and created a software to help
identify potential
investment possibilities.
This is a
perfect example of how a little known strength
of an individual
can be turned into a fortune, by making
effective use of
technology, to take it to the world.
Like any
entrepreneur, he was full of doubts about the
Internet. But, he
went ahead and launched a site
http://www.sitesell.com by the
end of 1997.
And, before I
forget, let me tell you that Ken Evoy loved
teaching. And so
teaching his success came easily to him.
'Site Build It!'
(SBI!), his first product, is a complete
system of integrated
tools and applications to build and
market a successful
website.
This business
earned Ken and his wife between $1,000 and
$5,000 each
day!
Yet, he didn't
stop there. He went on to roll out info
products.
"Make Your Site
Sell 2002" teaches you the A to Z of
building a successful
website. It sold 20,000 copies
in just 10 months and is
considered one of the best selling
products on the
net.
"Make Your
Knowledge Sell!" deals with creating ebooks and
selling them
yourself. He has authored three other books
that have met
reasonable success.
When online
businessmen were looking to earn too much
in too little a time,
Ken priced his ebooks at
a low $17.
One of the
reasons why he succeeded so quickly.
His specialized
newsletters teach you everything he did to
succeed. And he has
spent most of his time trying to give
subscribers value for
their time.
With over
100,000 customers and 300,000 subscribers,
'Site Sell' is ranked
consistently in the Top 500 sites
by Alexa.
For a doctor
with little knowledge of the internet, wow!
This is
great.
Raj, you too
could follow his example. Play to your
strengths. Find your
market. Build the list. Serve them
information worth their time
and money. And there's no
stopping you.
And, boy, it
works!
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=============================================================
>>>>>>>>>>>>>>>>The
Marketing Pack Journal
<<<<<<<<<<<<<<<<<
Publisher: bpc
publishing
Editor: Raj
Editorial Team: Terry Telford,
Ganesan, Murari, and Lazarus.
Contact: info@bpcpublishing.com
Website: http://www.bpcpublishing.com
Circulation: 280,684
Issue 4.100
April 7,
2004
=============================================================
IN THIS ISSUE
=============
1. Top Sponsor: #1 Online
Weight Loss Program Goes MLM
2. Online Success Story: From
medicine to money-making on
the net
3. Editor's
Jottings: Easiest way to Learn Computers
4. Feature Sponsor:
Start Your Own Web Hosting Business
for Less Than
$30
5. Feature Article: E-zine - a way to tremendous
profits
6. Middle Sponsor: Get a daily cartoon for your webpage!
7. Inspirational Quote
8. Wrap-up Sponsor: Do YOU want to
find out how money is
made online?
============================================================
For advertising in this Newsletter,
mailto: advertise@bpcpublishing.com
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3. Editor's
Jottings
=====================
Hi
Raj,
Here's the
easiest way to Learn Computers!
And, you can try
It for FREE!
Need to learn
new software to get that coveted promotion?
Or pick up some
skills to enhance your business?
I bet you've
been put off by Training Manuals.
Cumbersome material that looks
so complex that most of us
give up even before we start.
What if I
introduced you to a great new way to learn
computers?
Without the
hassles!
click here
http://click.linksynergy.com/fs-bin/click?id=T*YLn0pA244&offerid=56262.10000011&type=3&subid=0
Welcome to Video
Professor!
The simplest and quickest way to learn
computers!
5 million
successful students have used Video Professor's
fool-proof
"What-You-See-Is-What-You-Do" teaching method.
NOW, you can
learn Windows, Microsoft Office, Quicken,
FrontPage, and more
EASILY! A teaching process that helps
you learn at your own pace
- as fast or slow as you want.
The most amazing
part is that it's FREE!
Choose from our free ONLINE or CD-ROM
lessons.
click here
http://click.linksynergy.com/fs-bin/click?id=T*YLn0pA244&offerid=56262.10000011&type=3&subid=0
I'd like to hear
your views after you've checked it out.
Talk to you
soon.
Have a Great
Day:)
Raj
editor@bpcpublishing.com
PS.
Please, forward this newsletter, in tact, to all your
friends
and co-workers who might be interested! Thank you.
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5. FEATURE
ARTICLE
===================
e-zine - a way to tremendous
profits
Ganesan.
S.
One of the most
powerful ways to succeed online is to build
a community of your
prospects/ clients, and keep the
community active and alive.
This will work well with
offline business as well.
One proven way
to build communities online is to create an
e-zine, and apart
from making it an interactive community,
subtly update your
prospects and customers about your
products and
services.
This is a very
cost effective way too.
Believe me, the
e-zine can work wonders, if used well.
It can increase the % of
customer conversion, up the
purchase per customer, enhance
revenues, and of course,
increase profits, build loyalty and
also bring in
new customers.
And, to top it
all, it costs peanuts.
Contrary to
popular belief, the e-zine adapts itself
admirably to online as
well as the traditional
brick-and-mortar business. Let me
illustrate with an
example, as to how an offline business can
look up with the
help of an e-zine.
Let's say I run
a 'toy shop' in a city. How can an e-zine
help further my
business?
Every day
visitors walk into my shop. Some buy, some
don't. Some drop by a
second time, some may not.
Windowshopping is trend to contend
with, you see!
Usually, what
happens in most shops? Only a small % of the
walk-ins buy. And
the shops, on their part, may send them
some mailers, which may
produce marginal results.
But, what do I
do?
I never fail to
collect the names and mail ids of the
prospects who visit my
shop.
I create an
interesting set of themes, games and learning
revolving around
each of my toys. Involving a Child
Psychologist in the above
process, I build a Strategy and
an Action Plan for the
development of the physical,
emotional and intellectual
faculties of the children of
my prospects.
Hey! What have I
done now?
I have
innovatively changed my shop into an absorbing
'Children's
Personality Development Institute'. I then
involve parents
actively in the development of their
child's intelligence and
personality. And share with
them, my strategies for introduction
of the games at
my shop.
And, boy! They
love it.
My weekly e-zine
is written by a professional writer and
sent FREE to all my
customers who opt for it.
Also, I conduct
chat shows with my Child Psychologist, a
few delighted parents
and some educationists.
I even brand my
e-zine, giving it an appropriate name.
What next, did
you ask?
I keep hard
copies of the e-zine at my shop and ask every
prospect who comes
in if he/ she would like to have her own
copy every month. With
the guarantee that his/ her mail id
will never be shared with
anyone else.
And, hence, with
their permission, I begin to build a
subscriber list.
Over time, my
list grows, as it is not my 'Sales Mailer',
but a FREE Course on
'Parenting'. Don't you agree that
parents will thank me for the
interest in their child's
welfare?
That too, when
I'm supposed to just sell toys!
After a period
of time, if I fail to send the e-zine one
month, I have people
calling me to enquire why.
What will be the
size of my list?
Let's say, I
have 50 walk-ins a day. Assuming I have a
conversion of 20%,
buying for $30 per customer, I make
10 sales amounting to $300 a
day.
And let's assume
that, with my new strategy,
50% of the walk-ins subscribe to my
e-zine. So, I
have 25 opt-in subscribers a day, on an average.
Over
300 working days in a year, I have 5000 walk-ins
who
subscribe to my e-zine (assuming that the other 2500
are
non-unique visitors).
Let's assume
further that I am able to convert 10% of
my e-zine subscribers
additionally into new buyers.
This is not difficult at all,
because they have already
visited my shop; so, I'm not new to
them.
So, in effect I
have created 500 additional buyers,
that is, almost 2 sales a day
(20% sales) extra. We
have ignored any repeat purchases they may
make.
Since the fixed
costs are already reckoned, I am
likely to make 25 to 30% more
profits in month 12.
And this would zoom to 50-60% more in 2
years, and
perhaps double in 3 years.
All, at almost
no cost.
There are other
intangible benefits. My business would have
become a brand, given
its new positioning. Which, in turn,
would add to my top lines
and bottom lines.
Can you think of
a simpler and cost effective way to grow
an offline
business?
But, will this
work for every business?
Why wouldn't it?
If you use it effectively and not
turn it into another of those
sales mailers.
The e-zine is
the best and the most cost effective eCRM tool
ever. Try it to
believe it!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ganesan is the CEO of eZynes Communications.
eZynes'
Services for Online business success include
Strategic
Consulting for Small Online Business and eCommerce,
JVs and
Virtual Business Assistance, at affordable costs.
url: http://www.virtualjeeves.com
e-mail: ezynes@eth.net
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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6. MIDDLE
SPONSOR
==================
Get a daily
cartoon for your webpage!
Cartoonist Dan
Rosandich makes
the daily cartoon panel available off his
homepage to any
webmasters who may be interested. Check the
current cartoon
appearing on his page for style and humor
content.
All cartoons
scheduled are guaranteed to be 100%
family-friendly &
contain no vulgarity. The image source
code provided by Dan can
be pasted into the HTML of the
page you choose & the
rotation automatically changes each
midnight via PHP script.
Dan's cartoons
currently appear in the Chicken Soup For
The Soul books and his
work has also appeared in Reader's
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Post, Barron's magazine and many
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last 26 years.
For additional
detailed info: dan@danscartoons.com
Check out the website at: http://www.danscartoons.com
or type DANSCARTOONS.COM
============================================================
7. Inspirational
Quote
=======================
You are, at this
moment, standing, right in the middle
of your own acres of
diamonds.
- Earl
Nightingale
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8. WRAP UP
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(c) copyright 2001 - 2004 bpc publishing
------------------------------------------------------------
Please
feel free to forward this copy of The Marketing Pack
Journal to
anyone you wish. All we ask is that you send the
entire
publication.
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Note:
You are requested to check the antecedents of the
advertisers
before entering into any deal. Any transaction
with the
advertisers in The Marketing Pack Journal is solely
the
responsibility of the reader. BPC Publishing does not,
directly
or indirectly, endorse the products/ services
advertised, and
will, in no way, be liable for any dispute
arising out of such
action.
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